Role
VICE PRESIDENT, MARKETING & CREATIVE
Creative leadership across some of FOX Sports’ biggest properties and events — spanning NFL, Super Bowl, NASCAR, College Football and digital.
The Remit
Creative Direction
Brand + Campaigns
A/V + Content
Broadcast Creative
Digital + Social
Talent
Team Leadership
Reinventing NASCAR
A new creative attitude for one of FOX Sports’ biggest franchises — pushing NASCAR beyond traditional race promotion and into entertainment culture.
The Biggest Stage
Creative built for the biggest event in American television — turning Super Bowl Sunday into a FOX-wide cultural moment.
THE COLLEGE GAME
Building personality and anticipation around college football’s biggest games, rivalries and championship moments.
Extending FOX Sports across digital and emerging platforms — helping grow FoxSports.com to 30M monthly unique users.
Results
The most watched program in U.S. television history (111M – Super Bowl 45)
FOX Sports number one sports cable network with 100M weekly viewers
FoxSports.com 30M unique viewers per month
NFL unprecedented 15.2 share with average weekly rating of 25.9M
FOX Sports Net 1M nightly viewers
Big 10 network reaching 44M homes
Awards
Emmy
NASCAR’s “Underground”
Promax / BDA
61 awards including 16 World Gold’s & marketing team of the year
