Time For Change
Role
SENIOR EXECUTIVE
One of six senior executives brought in to reimagine Australia’s leading sports media brand — spanning broadcast, digital, content, marketing and the audience experience.
THE REMIT
Brand Strategy
Creative Direction
Broadcast Design
Campaigns + Content
Digital
Production Creative
Team Leadership
ONE BRAND. ONE EXPERIENCE.
Bringing broadcast, production, brand, digital and content together to create a more unified FOX Sports experience — wherever fans encountered it.
The Rebrand
One Brand. Many Sports.
A New Visual Language
From Brand To Broadcast
Bringing the creative vision all the way into production — across live graphics, studio environments, presentation and the day-to-day experience of watching FOX Sports.
Built For A Network
A flexible broadcast system built to handle the speed, complexity and constant change of live sport — from schedules and navigation to matchups, graphics and on-air information.
Setting The Stage
Creating distinctive opening sequences for FOX Sports’ biggest shows and properties — giving each one its own tone while keeping everything unmistakably FOX Sports.
Beyond The Broadcast
Taking the new FOX Sports identity into campaigns, digital, print and promotion — creating one connected brand experience wherever fans encountered it.
-
![]()
Online: On / Off Platform
Implemented integrated online and offline platform strategies to maximize reach and engagement.
-
![]()
CRM
Implemented a robust CRM strategy to enhance customer relationships and personalize communications, driving increased engagement and satisfaction.
-
![]()
On-Air Promotions
Including comprehensive advertising campaigns, compelling player vignettes, and targeted sport-specific campaigns.
-
![]()
YouTube
Developed engaging long-form YouTube content to deepen viewer connection and broaden audience engagement.
-
![]()
Broadcast Integration
VIZ, Competition Story segments, bug, Shows, Lapel Pins, and match pointers .
-
![]()
Social Media
Crafted dynamic social media strategies to boost interaction and community engagement .
-
![]()
Facebook
Crafted compelling Facebook campaigns to foster community engagement and amplify brand visibility.
-
![]()
Venues
Utilized venues as key marketing channels, deploying posters, coasters, and branded mats to enhance visibility.
-
![]()
Stunts
Executed innovative stunts and activations to drive engagement and audience interaction.
-
![]()
PR: Talent and Integrated Stories
Featured in various publications including digital, magazine covers and feature stories.
-
![]()
Celebrity Integrations
Celebrities featured in various publications plus cameos in advertising campaigns.
-
![]()
Internal Coms
Staff events in offices hosted by talent , themed posters, themed reception logo, EDM to staff, stationary and merchandise.
-
![]()
Radio & OOH
Employed radio and out-of-home (OOH) advertising to amplify reach and brand resonance.
-
![Sport Code Support]()
Sport Code Support
Promotion across specific sport codes including in venue, On-ground MC script, On-ground big screen graphic, Social media content sharing, access to supporter groups.
-
![]()
Marketing Integration
National masthead support and integration into marketing content, editorial, on line and consumer promotion
-
![]()
Merchandise
Developed and distributed contemporary branded merchandise to enhance fan loyalty and visibility for FOX Sports Australia.
Results & recognitions
-
within 2 years
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Item description
-
Continual ratings growth across all sport codes and shows. Highlights include Football increasing 24%, NRL 8%, broadcasting the Socceroos most watched game in history and Australia vs. the Lions test series being in the all-time top 20 subscription programs.
-
FOX SPORTS
-
Rugby on FOX SPORTS
-
Show Open Titles – “Sterlo”
-
Most Creative Launch – THE CROWD
Everybody’s talking
“I was personally very, very impressed with the quality and personality of the new look. It is refreshing and energizing.”
— Kim Williams – then Chief Executive Officer News Corp Australia.
“Outstanding and spectacular.”
— Barney Francis – Managing Director SKY SPORTS UK.
“That is absolutely f%$#ing awesome! Kudos all round!.”
— David Hill – Senior Executive Vice President News Corp USA.
“Cutting edge, this is the most outstanding look of all the Sports franchises.”
— Vic Wakeling - former Managing Director Sport and News BSKYB UK.
