A free-to-play prediction platform designed to grow a first-party audience, deepen fan engagement and create a pathway into FOX Bet.
Proposition
Role
SENIOR VICE PRESIDENT, MARKETING
FOX Super 6 turned watching sports into playing along — a free-to-play prediction game built around FOX Sports, its biggest events and some of its biggest personalities.
The Remit
Brand Strategy
Creative Direction
Campaign Development
Talent + Content
Digital + Social
Audience Growth
Team Leadership
Built Around The Fans
The opportunity was to make Super 6 part of the sports-watching experience — using FOX talent, live events and entertainment-driven creative to give fans another reason to play every week.
Personality Drives Play
FOX Sports’ biggest personalities became part of the experience — bringing humor, familiarity and entertainment to campaigns designed to turn viewers into players.
Part Of The Game
Super 6 came alive around the events fans cared about most — with campaigns, offers and content built around the weekly sports calendar.
Built For The Biggest Moments
Taking Super 6 directly into FOX’s biggest broadcasts — reaching fans in the moments when attention and anticipation were at their highest.
Designed To Play
A digital-first experience supported by social, content and promotion designed to make playing simple, immediate and part of the conversation.
Driving Play
Building on Super 6’s success, we used its audience, FOX talent and broadcast reach to drive players into FOX Bet — connecting the two brands across creative, product and promotion.
Keeping Players Engaged
Helping new users understand the game, return each week and make Super 6 part of their sports routine.
Built Into FOX
Tapping into FOX’s biggest shows, talent and audiences to take Super 6 beyond sports and into the wider FOX entertainment ecosystem.
