2026 / SENIOR CREATIVE DIRECTOR

KEEP UP

For its second season on FOX, INDYCAR needed to keep building momentum — making the fastest racing on earth impossible to ignore and turning its drivers into personalities audiences wanted to follow.

I led creative across FOX Sports' 2026 INDYCAR season, from driver-led launch campaign and race promotion to the seasonal toolkit and in-game creative.

THE SPORT IS FAST. THE DRIVERS ARE THE STORY.

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BUILT FOR A SEASON

The creative extended across the FOX INDYCAR experience — from marketing, digital and social to seasonal toolkits, race promotion, in-game and broadcast. One flexible system built to work everywhere.

THE 500.THE BIGGEST STAGE.

THE STORY KEEPS MOVING

New races. New stories. Same creative attitude.

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Results

+23% YEAR-OVER-YEAR
A major jump in average audience across the 2026 INDYCAR season.

1.681M AVERAGE VIEWERS
A strong season-long audience across the FOX Sports race schedule.

BEST SEASON SINCE 2008
INDYCAR’s highest average viewership in nearly two decades.

6.635M INDY 500 VIEWERS
A huge audience for the centerpiece of the INDYCAR season.

9 RACES OVER 1 MILLION
Nine races topped the million-viewer mark across the 2026 season.

IN THE PRESS

Flutter - FOX Bet